Noon Goons is stoked to announce its partnership with legendary surfer Christian Fletcher to create an exclusive capsule collection of surf and punk influenced apparel. Combining the subculture ethos of Noon Goons with the bold and rebellious aesthetic of Christian Fletcher, the resulting lineup consists of eye-catching pieces that feel familiar yet totally new, and can easily be fashioned at the beach or on the street.Christian Fletcher, a prominent figure in surfing since the 1980’s, has always been known for his innovative and unconventional approach to surfing: the scion of surfing royalty, he is widely credited as the pioneer of aerial surfing, a technique that involves launching oneself off the wave and performing acrobatic manoeuvres in the air before landing back on the wave. Out of the water, Fletcher’s irreverent personal style has also garnered widespread attention, landing him in magazines and fashion campaigns lensed by legendary photographers like Bruce Weber, Art Brewer, and Annie Leibowitz.Most noticeably in this collaboration is the iconic long-haired skull logo that is synonymous with the Fletcher name, and can be found emblazoned with distinctive dual branding on several key pieces throughout. These include a tee, trucker hat, mid-length socks, and a black Eisenhower fitting workwear jacket complete with a bright orange quilted lining. Other pieces include an eclectic array of both newly designed and archival Fletcher graphics on Made in USA heavyweight fleece hoodies, sweatpants, and tees.The Noon Goons + Christian Fletcher collection is proudly made in Los Angeles, and produced in an extremely limited quantity.
NOON GOONS + CHRISTIAN FLETCHER
[DELAYED] LAUNCH: 9 MAY 10AM (GMT+8)
Available exclusively at CHAMBER, Wisma Atria and limitededt.com.