PUMA has teamed up with streetwear brand and longtime collaborator STAPLE, to introduce a collection of footwear and apparel inspired by Gidra, an Asian-American student-run newspaper created in response to anti-Asian sentiment in 1969.The PUMA + STAPLE “Gidra” collection will be released in two exclusive drops. Each piece reflects the intention and art style of the original publication’s design elements and references the Godzilla-inspired King Terror Pack from PUMA’s archives.Dropping on 31 March will include PUMA sneakers and an assortment of apparel including tees, a hoodie, anorak jackets, and pants. A PUMA Suede, rendered in yellow to portray the likeness of King Ghidorah, will be included as well as a third Slipstream style in white, grey, and yellow. There will also be a friends-and-family Suede that features a peel-away upper, revealing clippings and illustrations pulled directly from the Gidra newspaper underneath, to be released at a later date.

“I’ve always loved how design is a blank canvas to tell the stories that matter the most,” says Jeff Staple. “Working with PUMA and Mike Murase of Gidra was a unique way to share this influential publication from the 1960s and connect it to the present-day movement to help Stop Asian Hate. We’re stronger when we stand together.”

In addition to the collaboration, $20,000 has been donated to “Visual Communications Media,” a 501(c)(3)nonprofit organization founded in 1970 with the mission to develop and support the voices of Asian American and Pacific Islander filmmakers and media artists who empower communities and challenge perspectives.



Customers who spend S$200 and above in their pre-order will be invited to an exclusive PUMA + STAPLE event on 31 March at CHAMBER, Wisma Atria.


Available at CHAMBER at Wisma Atria, Limited Edt at The Shoppes at Marina Bay Sands, and